A simple guide to funnel marketing for B2B teams, showing how to attract buyers early, build trust, and turn research-stage leads into customers. Most B2B companies focus all their energy on people ready to buy today. Buthere’sthe thing. Only about 5% of your potential customers are in that group right now. The other 95% are […]
Most people don’t think about the parts hidden behind their boiler. You only notice things when the house gets chilly, or the hot water starts acting up. Then someone opens a cupboard, and suddenly there are pipes, valves, and a metal cylinder you’ve never seen before. That cylinder is often the low-loss header. It’s not […]
You are likely spending thousands of dollars every month just to get people’s attention. You pay for ads, you pay for SEO, you pay for content creation. You work incredibly hard to get a new customer through the front door. But if your customer experience is flawed, you are essentially paying those same people to […]
Step into any high street and you will see polo shirts with horse logos as far as the eye can see. Some of them are Ralph Lauren, some are US Polo Assn, and most people can tell the difference. But there’s a massive difference between those two brands, and knowing that could save you from proper embarrassment. […]
You remember Deborah from Dragons’ Den, don’t you? The person who tells entrepreneurs their ideas are rubbish. She’s worth about £40 million. So how did Deborah Meaden make her money? Not from telly, that’s for sure. The Early Stuff That Failed At 19, Deborah went to live in Italy and began selling glass and ceramics to top-end stores, […]
NIO stock has returned in 2025 thanks to new models and rising sales. It is still a speculative buy because of profit worries and strong competition in the EV market. The investor must balance the potential for growth with financial risk before diving in. NIO Inc.: A High-Risk, High-Reward EV Contender? NIO Inc. (NYSE: NIO), […]
Sandy Easdale, a name now linked with business skill and know-how, made his mark on Scotland’s business scene. Sandy Easdale, along with his brother James, has come a long way. They started from a scrap yard in Greenock. Now, they are among the richest and most influential businessmen in Scotland. There’s less a story of […]
Last Thursday evening my mate Felix called, absolutely raging about his portfolio. “Have you seen what’s going on with Accenture?” he asked. “Ye gods, the share price has dropped again!” I hadn’t looked at the markets that day, but Felix’s freak-out made me wonder. Took a look at the charts and saw what he was […]
Let me tell you when I first learned what a solution bank even was. There was I, sitting in my bedroom at 11.30 on a Sunday night, having a full-scale meltdown about question 7c in chapter four of my Edexcel Pure Year 1 textbook. The answer on the back of the book was “5x + […]
Of course, he did! Dave Fishwick really took on payday loans, and fair play to him for doing so. I have been covering this saga from the beginning, and let me tell you, it has been a ride. One of those payday loan companies got my mate Emily tied up a few years ago. Began […]
I was watching Netflix last month when my neighbour knocked. “You seen that Bank of Dave thing?” she asked, settling into my sofa without invitation. Three hours later, we’d binged the whole thing. But what struck me wasn’t just Dave’s banking revolution; it was the woman quietly keeping him grounded through it all. That woman […]
God, I still remember my mate Oscar going on about Bitcoin back in 2017. “It’s gonna make us rich!” he kept saying whilst I was thinking he’d lost his marbles. Fast forward to now, and I’m properly kicking myself for not listening. But here’s what really gets me: while Oscar was buying a few quid’s […]