Right, so you’ve probably seen Sam Faiers on the telly at some point. Blonde, Essex girl, was on TOWIE ages ago. But here’s what most people don’t realise. That reality show stint turned into a proper business empire worth about nine million pounds. Not bad for someone who started out just being herself on camera.
Born on New Year’s Eve 1990 in Brentwood, Essex, Sam is now 34 and worth a fortune that’d probably make most people jealous. The Sam Faiers net worth figure seems to hover around £9 million; that said, some think it could be even closer to £10 million these days. Either way, she’s doing so just fine.
From TOWIE to Proper Money
Sam rose to fame on The Only Way Is Essex in 2010 at the tender age of 19. The show was massive. Everyone watched it. Her will they won’t they with Joey Essex had viewers tuning in for years. She continued with TOWIE for eleven series before quitting in 2014 after she discovered she had Crohn’s disease.
But quitting the show didn’t mean quitting telly. That’s where Sam got clever. She launched her own reality programme in 2016 called The Baby Diaries, which eventually became The Mummy Diaries when her sister Billie joined. The show ran until 2021 and gave viewers a proper look at Sam’s life as a mum.
Those telly deals added up. Word is Sam signed a six-figure contract for three series of The Mummy Diaries. That’s serious money for basically letting cameras follow you around your house.
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The Business That Actually Made Her Rich
Here’s the thing, though. Telly pays well, but it doesn’t make you millions. What really boosted Sam Faiers net worth was her business ventures, particularly Revive Collagen.
She founded the company in 2018, and it’s turned into a proper success. They sell liquid collagen supplements that supposedly help your skin, hair and nails. The website calls it award-winning and premium, which is marketing speak, but the products actually sell. Lots of people buy them.
Revive Collagen contributes a massive chunk to Sam’s overall wealth. Running your own successful company beats getting paid for TV appearances any day. You control the profit,s and if the business grows, your wealth grows with it.
She’s also done fashion collaborations, launched a kids’ clothing range with River Island, released fitness DVDs, and written books. Basically, anything she could slap her name on and sell to her fanbase. Smart really.
The Sister Factor
You can’t talk about Sam without mentioning her older sister, Billie. Billie Faiers net worth sits around £4 million, which is nothing to sniff at. But Billie and Sam Faiers net worth combined? That’s roughly £13 million between two sisters from Essex. Incredible when you think about it.
The sisters worked together on The Mummy Diaries for years. They currently co-host a podcast called The Sam & Billie Show, where they chat about parenting, life, and business. It keeps them relevant and earns decent money through sponsorships and ads.
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In January 2025, they revealed they’re getting back together for a fresh reality series to celebrate TOWIE’s fifteen-year milestone. The series will centre around their professional lives as entrepreneurs, not their family dynamic. Smart move, honestly. People want to see how they built their businesses.
Paul Knightley and Family Life
Sam’s been with Paul Knightley since 2014. He’s a former property developer from Essex. They’re not actually married, though most people assume they are.
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Paul’s worth is estimated at around £1 million, mostly from his property development work and business ventures. He works with Sam on some of her projects, including a clothing website they ran together. But let’s be honest, Sam’s the main breadwinner in that household by a mile.
They’ve got three children together. Paul Jr born in December 2015, Rosie came along in November 2017, and their youngest, Edward, was born in May 2022. Sam’s been refreshingly candid about the chaos of being a mother, and particularly with Edward, who she claims is not the best sleeper.
The family lives in Surrey now, though Sam’s Essex roots are still strong. She documents bits of family life on Instagram, where she’s got over 2.5 million followers. That social media presence is worth money too, through sponsored posts and brand deals.
How the Money Actually Works
So how does someone go from reality telly to nine million quid? It’s not just one thing. Sam’s income streams are diverse, which is the key, really.
Television work brings in steady money. Even after The Mummy Diaries ended, she’s still doing appearances, the podcast, and now the new TOWIE anniversary show. Telly pays well when you’re established.
Revive Collagen is the big earner, though. Running a successful wellness company means ongoing revenue, not just one-off payments. If the company’s genuinely doing well, that’s where the serious money comes from.
Brand endorsements on Instagram add another layer. With 2.5 million followers, companies pay her to promote their products. Could be anywhere from a few thousand to tens of thousands per post, depending on the deal.
Then there’s property. Sam’s invested in real estate over the years. Property in the Southeast holds its value and often increases. Smart investment that provides long-term wealth.
Books she’s written, fashion collaborations, and appearance fees. It all adds up. The trick is having multiple income sources, so if one dries up, you’ve still got others bringing money in.
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Not All Sunshine Though
Success hasn’t come without controversy. Sam and Billie got stuck recently for promoting natural healing methods and making questionable health claims. They’ve pushed alternative approaches to things like Crohn’s disease and tonsillitis, which medical professionals aren’t thrilled about.
Their new reality show got axed after just one series. Ratings weren’t what they hoped. Some reports suggest Sam’s social circle has shrunk too, with friends apparently icing her out. Success can be isolating.
And despite all the money, Sam’s been open about struggling with aspects of motherhood. Her third child, Edward, turned her life upside down, according to interviews. Money doesn’t solve everything, does it?
What It All Means
The sam faiers net worth of around £9 million is a testament to over a decade of work building a brand. She leveraged that reality TV fame into long-term wealth through smart business decisions.
Compare that to the rest of her TOWIE castmates, and Sam’s near the top. Most reality stars fade after their shows end. Sam built something sustainable. That’s the difference between being on telly and actually being successful.
At 34, she’s still young with plenty of earning years ahead. If Revive Collagen keeps growing and she continues working in media, that nine million could easily become more. Or she could have another kid, step back from work, and just enjoy what she’s already built.
Either way, the girl from Brentwood who joined a reality show at 19 has done alright for herself. Better than alright, actually. She’s built proper wealth whilst raising three kids and dealing with health issues. Fair play to her, really.
Not everyone’s cup of tea, Sam Faiers. But you can’t argue with the bank balance.
